Behind the Design :
Theme: Winter Sale
This banner was created for Dayan Shop, an online store, as part of their winter sale campaign. The design incorporates a winter-themed aesthetic, using cool tones and snowy elements to evoke a sense of the season, which aligns perfectly with the discount event.
Color Palette:
The banner primarily uses a palette of cool blues and whites, reminiscent of winter frost and snow. These colors not only create a visual association with the season but also help highlight the contrast between the text and the background, making the promotional details stand out more clearly.
Typography:
Bold and clear fonts have been used to communicate the sale message effectively. The large, prominent text for phrases like "Sale" and "Up to 50% Off" instantly grabs attention, while maintaining a balance with the visual elements.
